PRODUCT PROFILENOW Foods

Ultra Omega-3 Fish Oil (Bovine Gelatin) Softgels

Name: Ultra Omega-3 Fish Oil (Bovine Gelatin) Softgels
Brand: NOW Foods

NOW Ultra Omega-3 is an enteric-coated fish-oil softgel. The selected 90-count bovine-gelatin version lists 500 mg EPA and 250 mg DHA per softgel.

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Product fit

Format & source

Format: Enteric-coated bovine gelatin softgels
Oil source: Fish oil concentrate (anchovies)
Exact version: 90 enteric-coated bovine-gelatin softgels, SKU 1661, UPC 733739016614; current web label with sunflower mixed tocopherols and ethyl-cellulose coating; flavor not specified

Different formats and versions may have different labels. Confirm the exact product before comparing.

Label measurements

EPA & DHA per serving

Serving basis: 1 softgel
EPA: 500 mg per 1 softgel
DHA: 250 mg per 1 softgel
EPA + DHA: 750 mg per 1 softgel (calculated)
Per softgel: EPA 500 mg · DHA 250 mg (calculated estimate)

EPA + DHA is their combined amount, not necessarily total omega-3; other omega-3s may also be present. Per-softgel figures are calculated from the label and may be affected by rounding. An unknown amount is not zero.

Listed features

Only shown when mapped to a source

90 softgels per bottle; 90 one-softgel servings
NOW describes the softgels as odor-controlled and enteric-coated
The manufacturer identifies the fish oil as a product of Peru

What the facts offer

Strengths

Separately listed EPA and DHA amounts on a one-softgel basis
EPA-forward label: twice as much EPA as DHA per serving

Check the trade-offs

Things to consider

Contains fish (anchovies) and bovine gelatin
The product is made in a facility that processes other ingredients containing the listed allergens

Before choosing

Other label details

Other ingredients: Per 1 softgel: 1,000 mg fish oil concentrate, including 500 mg EPA and 250 mg DHA. Other ingredients: softgel capsule [bovine gelatin (BSE-free), glycerin, enteric coating (ethyl cellulose, sodium alginate, ammonium hydroxide, medium-chain triglycerides, oleic acid, stearic acid), water] and mixed tocopherols from sunflower.
Allergens: Contains fish (anchovies). Not manufactured with yeast, wheat, gluten, soy, milk, egg, shellfish, tree nut or sesame ingredients; produced in a facility that processes other ingredients containing these allergens. The softgel contains bovine gelatin.
Certification: Not verified
Storage: Store in a cool, dry place after opening.

A certification, when listed, applies only to the stated program and scope. Ask a clinician about allergies, medications or other individual concerns.

Sources & verification

Source information checked: 2026-11-06

This profile summarizes published information, not hands-on testing or a product rating. Labels and availability can change; confirm details with the manufacturer.

Ultra Omega-3 Fish Oil (Bovine Gelatin) Softgels — NOW Foods current product page and Supplement Facts https://www.nowfoods.com/products/supplements/ultra-omega-3-fish-oil-bovine-gelatin-softgels
- EPA: 500 mg per 1 softgel
- DHA: 250 mg per 1 softgel
- The current page names the 90-softgel, 90-serving SKU 1661, UPC 733739016614 and displays its one-softgel Supplement Facts; a 180-count size is separate.
- The label lists 1,000 mg fish oil concentrate, 500 mg EPA and 250 mg DHA per softgel; the fish oil is described as a product of Peru.
- Current other ingredients, fish declaration and shared-facility allergen warning are as recorded above.
- NOW displays an Intertek GMP Supplement Certification badge and Halal badge, instructs storage in a cool, dry place after opening, and states that the product is for adults only.
Ultra Omega-3 Fish Oil — NIH Dietary Supplement Label Database, record 314260 https://dsld.od.nih.gov/label/314260
- The 90-softgel historical label entered 2024-07-25 has barcode 733739016614 and is marked On Market by the database.
- The historical label independently lists a serving of one softgel, 500 mg EPA and 250 mg DHA; it has a different ingredient and fish declaration from the current NOW page and is not used as the current label.
Seals & Certifications — NOW Foods https://www.nowfoods.com/quality-safety/seals-certifications
- NOW says Intertek audits and certifies NOW for meeting Supplement Safety & Compliance Initiative benchmarks for dietary supplement manufacturing practices; this is not a product-lot test.
- NOW explains that its Halal designation concerns permissible ingredients and production; this page does not provide a SKU-specific certificate for this product.
Ultra Omega-3 Fish Oil (Bovine Gelatin), 90 Softgels — Fruitful Yield seller offer www.fruitfulyield.com
- The seller identifies the 90-softgel pack as SKU 1661 and displayed a $22.39 special price and $27.99 regular price when checked; checkout, explicit USD denomination and other terms were not verified.
- The seller displayed Available Ship / In Stock, a time-sensitive representation that does not guarantee inventory or fulfillment.

Official website ↗Legacy reference link ↗

Research limitations and version notes

These notes describe what the research did and did not establish on the checked date. Historical labels, conflicts and manufacturer claims are identified as such.

Current manufacturer listing establishes a marketed product, not real-time inventory. Flavor and a manufacturer label revision code were not stated. The 2024 NIH label for the same UPC has different ingredients and fish species; it is historical corroboration only, not the source for current ingredients. Exact-pack USD pricing and direct-store subscription/shipping terms could not be confirmed from the accessible manufacturer extraction, so price is left blank. The page has an 'as ethyl esters' footnote, but the extracted text does not reliably associate the footnote with a particular label line; chemical form is not asserted.

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